Chicago-based startup Sprout Social, the developer of a social relationship management platform for businesses, has raised $1 million in new funding from Lightbank. The startup had previously raised an undisclosed round of funding from the investment firm earlier this year. The startup's platform, which launched to the public in August, allows businesses to connect to customers and monitor key metrics and the overall competitive landscape using social media tools. Sprout Social integrates with social networks such as Facebook, Twitter, Yelp, LinkedIn and Foursquare and includes lead generation, business intelligence, offer and promotion distribution services, as well as brand monitoring and analytics.
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